Online Video Marketing Tips

Online Video Marketing Tips

Online Video marketing tips that I think you should be using to improve your business. With smart and creative  video marketing strategies you can enjoy a serious increase in profits. For video marketing to work, however, it needs to be done the right way. This article contains online video marketing tips and advice to help you to succeed.


Online Video Marketing Tips

You want to make sure that you publish videos regularly.  This will ensure building a solid base of valuable content for your audience. Posting new material will keep your viewers coming back to see what kinds of new things you are promoting. Your video marketing campaign will be successful if you remain consistent and creates new videos regularly. You do not have to put hours into creating a cinematic adventure weekly; recording yourself talking in front of a camera for ten minutes would make a good video update. Customers will subscribe to your videos if you keep using the same platform consistently. When creating new material for your online video marketing make it simple and easy for your viewers to follow.  Some great online video marketing tips for this are; Ask Questions, Entertain, or Inform and ALWAYS have a call to action!


To help people notice your videos you should develop a title that is eye catching and maybe even a bit mind bending. Use a play on words or a rhyme to ensure that people will remember your video title or your name. You should also use your main focused keyword and if possible at least one or two associated keywords. If you are looking for more on keywords you can look to our tutorial section.

When you produce video marketing content, do not get stuck on the production value of your content. Spending a lot on making the video does not ensure good results. Even large companies like FB make tons of money by having individual employees produce simple demos. This means you do not require a fancy camera hi tech equipment.  Most of my videos are created either from a built-in camera or from a mobile phone! If you are new to video marketing, don't worry too much about the equipment you are using. You do not need a professional television or movie camera to do video marketing. A simple camera will work just fine, as long as it can deliver good quality digital videos

When you create a video for marketing purposes, your viewer has to believe you. Anything not real within the video, be it, your background or your attitude, will throw them off. If you want them to believe what you're trying to tell them, be honest, BE YOU and come off as warm and friendly.  Being genuine can really go a long way when it comes to video marketing!  Think about how much better you are able to connect when you are authentic?

I am going to go over a simple online video marketing formula for you down below so let's get to it!


Online Video Marketing Tips #1  SOUND IS CRITICAL!  The viewers have to be able to hear you!

Do not neglect the sound of your video. You need to invest in a quality microphone if you want to record yourself. Notice I said quality not expensive.  If you want to talk while demonstrating your product outside, get a lapel microphone. Do not hesitate to use some soft music if there are some silences in your video. Youtube even offers free music and you can even adjust the background volume of the music. The bottom line is you want people to hear you.

Online Video Marketing Tips #2  INTERACT With Your Viewers

Get others involved in your videos. Asking a provocative question is a great way to engage viewers. Whether you are giving a nod to a customer or interested site visitor, or even doing an interview with a leader within your niche.You can definitely add some flavor to your videos with a little bit of creativity. People like to see variety in marketing, which means you may want or need to use different video styles to build your success.

Online Video Marketing Tips #3

Strengthen your online presence by using videos to link viewers with your various websites and social media profiles. Not everyone uses Facebook. Promoting other sites drives your business to them. Linking all of your business related sites together can really make things much easier for your viewers. And remember like I mentioned earlier ALWAYS have a CALL TO ACTION! Wether it is visiting your social media or sending a viewer to your website to opt in to your newsletter, ensure your success with a Direct CTA

Online Video Marketing Tips #4

Grab the audience's attention early in your videos. The key to this is to “pull them in” within the first 10 seconds of a video. You need to do something  that will leave them wanting more. Once you have their attention, you must keep them engaged by having interesting, engaging,entertaining or important information in the rest of the video. Be careful of how long your video is. People that are searching the Internet are usually in a hurry. They don't want to watch a one or two minute video. In fact, research has shown that putting up a video that is less than 30 seconds long is one of the keys to success.Check Out These Articles and Videos That are Sure To Give Your Online Video Marketing a BOOST

  1. FREE Video Marketing Boot Camp
  2. Video Marketing Content
  3. Video For Your Home Based Business
  4. Capture YouTube video with YouTube capture its quick and easy
  5. Home Based Business Tech Tips: Simple Video Marketing


You may also want to check out this article.